I have been published in various print and online media mostly with my fashion photography work.
I produce my editorials from start to finish preparing the creative mood boards, casting the team, finalising the post-production as well as communicating with the publishing media. I really enjoy the creative process and team work.
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As part of my studies, I undertook a project focused on the re-branding of Nespresso Recycling Service.
This involved an in-depth brand analysis and benchmark study, the creation of a proto-persona, development of web and mobile flows, UX design for both the website and mobile app using prototyping in Figma, a concept and storyboard for a TV ad, a graphic chart for digital content, an editorial calendar for digital story-telling, and the creation of a promotional motion design video.
I had the opportunity to work with DxO, an international leader in photography retouching software, where I contributed to a range of creative projects that showcased the brand’s innovation and legacy. From leading the creative direction for the “20 Years of DxO” campaign, which celebrated the company's rich history and future vision, to working on overall UI design, new products launch, external communication material and developing creative concepts for diverse projects that are still in progress.
Welcome to my Midjourney Experiments page, where I combine my vision with AI algorithms. This page showcases the symbiotic relationship between human creativity and artificial intelligence, demonstrating how these tools can elevate and transform the creative landscape.
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NINA SIMONE DIGITAL EXPERIENCE
As part of my studies, I curated a captivating digital experience centered around the legendary Nina Simone. This immersive journey delves deep into her life, showcasing her iconic music, activism, and personal struggles through interactive multimedia elements, offering a profound and insightful exploration of her lasting impact on both the world of music and civil rights.
As part of my studies I needed to do a re-branding and re-work the communication strategy for a French cult TV show Culture Pub - a program that analysed latest advertising trends.
My work included creating desktop and mobile wireframes as well as a prototype of final UI designs.
I have created the brandbook for the Paris based company Carpet Palace where I have put together all the elements of visual representation and communication like logo, fonts, etc.
I have also designed the website, created various promotional videos and managed social media presence.
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As the Creative Director I took charge of elevating the digital communication strategies for In&More interior design studio. From overseeing the production of engaging digital content to providing artistic direction for our social media platforms, I ensured that the brand resonated with its audience. Additionally, I maintained the quality of the website, ensuring it served as a captivating hub for agency's portfolio and services.
When Ayshat Kadyrova, the daughter of the President of Chechnya wanted her brand Firdaws to expand in Europe I worked on their introduction to Paris fashion scene that culminated in opening a showroom next to Champs-Élysées and participation in Paris Fashion Week .
I have directed and executed multiple campaign shoots, managed their social media presence and have created promotional videos.
For the London based company Whizzkid I worked on their packaging and website as well as providing them with product photography and retouching.
I also took part in their campaign shoots production.