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NESPRESSO RECYCLING
I undertook a project focused on the re-branding of Nespresso Recycling Service as part of my studies, .
This involved an in-depth brand analysis and benchmark study, the creation of a proto-persona, development of web and mobile flows, UX design for both the website and mobile app using prototyping in Figma, a concept and storyboard for a TV ad, a graphic chart for digital content, an editorial calendar for digital story-telling, and the creation of a promotional motion design video.
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